Miftahul Ulum

Strategi Pemasaran dalam Institusi Pendidikan: Strategi Pemasaran di SMK 07 Surakarta

Riptono, Mifedwil Jandra — Thu, 07 Aug 2025 22:31:05 +0700

The aim of this research is to find out the definition of strategy and marketing in the world of education; to find out about products in marketing in the world of education; to find out the benefits and uses of strategy and marketing in the world of education; to know how to carry out strategy and marketing in the world of education; to find out the extent to which strategy and marketing services have been carried out; to determine the suitability of strategy and marketing implementation. The method used is a qualitative method where researchers directly carry out observations, interviews and documentation. The subject of this research was the school principal, Personnel, Treasurer, Deputy had of Student, Affairs and Deputy of Curriculum. The results of this research are marketing as a tool for marketers which consists of various elements of a marketing program that need to be considered so that the implementation of the marketing strategy and positioning implemented can be successful, which is usually abbreviated as 7P, namely: Product, Price, Place, Promotion, Poeple, Physical Evidence, a complex process related to the aim of winning marketing competition. In educational marketing there are several strategic steps, namely: market identification, market segmentation and positioning, product differentiation, marketing communications, school services

Keywords: strategy; marketing; Education; 7P

Pemahaman Karir Peserta Didik Melalui Layanan Klasikal Metode Project-Based Learning

Saji Hantoro, Triyana Setya Indrasari — Thu, 07 Aug 2025 22:33:26 +0700

This study aims to improve students' understanding of career types. The study was conducted in two cycles. Each cycle includes the planning, implementation, observation, and reflection stages. Data collection techniques were carried out through questionnaires and observation sheets, then analyzed descriptively quantitatively. The study showed a significant increase in students' understanding of career types. At the end of cycle II, the majority of students showed a better understanding, with an increasing number of students falling into the "good" and "very good" categories. These findings indicate that the PjBL method is effective in classical guidance services to build active, contextual, and meaningful career understanding among junior high school students. This study contributes to developing a project-based classical service model as an innovative strategy in improving students' career understanding

Keywords: Career understanding; Project-Based Learning, classical services; junior high school students

Otoritas Kepemimpinan Karismatik dalam Upaya Penguatan Moral Pada Era Disrupsi Teknologi Digital

Ghasa 'Alam, Arin Ika Puspitaningsih, Hasan Argadinata — Thu, 07 Aug 2025 22:35:12 +0700

The current era of digital technology disruption has brought major changes to various aspects of life, including education. Changes that have occurred in the field of educational management science can emphasize the importance of charismatic leadership in maintaining morality amidst the challenges of the digital era. This study aims to analyze the authority of charismatic leadership in efforts to strengthen morals in the era of digital technology disruption. Literature review method was used in this study, supported by the help of Publish or Perish and VOS viewer software in order to build and visualize bibliometric networks accurately. Results of the study showed influence of charismatic leadership style in efforts to strengthen student morals in the era of digital technology disruption. Principals and teachers as leaders in schools or in class with their charismatic leadership authority are able to provide moral reinforcement for students on an ongoing basis. Personality and charm that emerge from a charismatic leader are manifested in exemplary behavior. The moral strengthening that occurs is framed in programs or activities to strengthen student character. Principals and teachers as leaders become models of moral values that will be strengthened in students. Considered a strategic approach, charismatic leadership can inspire, build trust, and instill moral values in educational communities.

Keywords: Transformation of Educational Management; Charismatic Leadership; Moral Strengthening; Digital Technology Disruption

Green Economy in The Mining Industry: CCS Synergy for Sustainable Natural Resource Management

M. Ahleyani, Abdur Rohima, Wahyu Kurniawan — Thu, 07 Aug 2025 22:36:53 +0700

This research explores the potential integration of Carbon Capture and Storage (CCS) technology in the mining sector of Dompu, West Nusa Tenggara, as part of a broader green economy transition. Using a qualitative case study approach, data were collected through interviews, policy analysis, and secondary statistical sources. The findings indicate that although CCS has not yet been implemented locally, it presents a significant opportunity to reduce industrial emissions, especially when combined with renewable energy such as solar or geothermal. Economic modeling suggests that long-term cost efficiency is achievable through hybrid CCS-renewable systems, especially under supportive carbon pricing mechanisms. However, key challenges include limited geological assessments, regulatory gaps, high initial investment costs, and a lack of public awareness. The study concludes that CCS can serve as a strategic pathway for sustainable natural resource management in Dompu, provided that institutional, financial, and community-based frameworks are strengthened. Recommendations include initiating pilot projects, embedding CCS in regional development plans, and establishing public-private partnerships for climate innovation.

Keywords: Green Economy; Mining Industry; Carbon Capture and Storage; Renewable Energy; Sustainable Resource Management

Peran Kepemimpinan Transformatif dalam Menciptakan Budaya Kerja Kolaboratif dan Berorientasi Visi

Sukandar, Melvin Irawansyah — Thu, 07 Aug 2025 22:38:25 +0700

Transformational leadership has become a strategic approach that is highly relevant in addressing the challenges of modern organizations. Leaders with a transformational style not only direct, but also inspire and empower their teams to achieve shared goals. This study aims to analyze the role of transformational leadership in building a collaborative and vision- oriented work culture. The research employs a qualitative approach with a case study of an education-based nonprofit organization in Indonesia. Findings show that transformational leaders are able to establish synergistic work patterns through visionary communication, value-based role modeling, and individual empowerment within the team. The resulting work culture becomes more adaptive, innovative, and cohesive in facing change. These findings underscore the urgency of transformational leadership as a strategic key in strengthening a healthy and productive organizational culture.

Keywords: collaborative work culture; transformational leadership; team empowerment; organizational vision.

Dampak Eco Green Terhadap Kepedulian Santri dalam Menjaga Lingkungan di Pondok Pesantren Ibnu Abbas Tanjungpinang

Milasari, Ahmad Fadhil Rizki, Ricky Arief Ilham — Thu, 07 Aug 2025 22:39:46 +0700

The Environmental issues have increasingly become a major concern across various sectors of life, including in religious-based educational institutions such as Islamic boarding schools (pondok pesantren). The implementation of the Eco-Green concept serves as a strategic solution in fostering awareness and concern for environmental sustainability. This study aims to: (1) examine the implementation of the Eco-Green concept at Salafiyah Wustho and Ulya Ibnu Abbas Islamic Boarding School in Tanjungpinang; (2) assess students’ (santri) awareness in maintaining environmental cleanliness at the boarding school; and (3) determine the influence of the Eco-Green concept on students’ environmental awareness at the same institution. The research subjects were students studying at the Salafiyah Ibnu Abbas Islamic Boarding School in Tanjungpinang. The data collection techniques used in this study included observation, questionnaires, and documentation. The conclusion of this study shows that the Eco-Green concept at Salafiyah Wustho and Ulya Ibnu Abbas Islamic Boarding School in Tanjungpinang falls into the "good" category with a score of 77%. Meanwhile, students’ awareness in maintaining environmental cleanliness is also categorized as good, with a score of 69.4%. The influence of the implementation of the Eco-Green concept on students’ environmental awareness at the boarding school is 32.2%, as determined by the coefficient of determination. Thus, the results of the analysis indicate that the implementation of the Eco-Green concept has a significant effect on students’ awareness in maintaining the environment at Salafiyah Ibnu Abbas Wustho and Ulya Islamic Boarding School in Tanjungpinang.

Keywords: Eco-Green Concept: Student Awareness, Environment

Pengaruh Gaya Kepemimpinan Kepala Sekolah Terhadap Kepuasaan Kerja Guru Sekolah Menengah Pertama Negeri Tanjungpinang

Mulia Wiwin — Thu, 07 Aug 2025 22:41:08 +0700

The aim of the study is to observe the effect of the principal's leadership style on teacher job satisfaction. The research was conducted in the environment of the Tanjungpinang Junior High School Education Office using survey methods, with questionnaires through a path analysis approach. The population consists of all teachers at Tanjungpinang Junior High School, using random sampling techniques. The study includes a hypothesis, namely that there is a direct influence: 1) the principal's leadership style on teacher job satisfaction. Instrument testing was carried out to obtain the validity of the statement items and the reliability of the instrument using the Pearson Product Moment and Cronbach's Alpha formulas. The instrument for teacher job satisfaction has a reliability of rtt=0.9428, and the principal's leadership style has a reliability of rtt=0.9520. The predicted relationship was analyzed using simple linear regression. The results concluded that: 1) there is a very significant direct influence of the principal's leadership style (X1) towards the job satisfaction of teachers (X2) obtained the regression equation 2 = 45.527 + 0.647 X1, the correlation coefficient r12 = 0.603 and the effect coefficient of X1 on X2 p21 = 0.548 at a significance level of α = 0.05. Ultimately, the results of this research are expected to be beneficial for the education sector and specifically for the job satisfaction of junior high school teachers in Tanjungpinang.

Key words: Leadership Style; Teacher Job Satisfactionon job satisfaction